27 Oct ‘20
Digital Marketing Tips and Ideas to Make Your Brand Stand Out
27 Oct ‘20
In: Marketing, / By: Ripe Media
Did you know there are approximately 4.79 billion people worldwide who frequently use the internet?
Even with such a large pool of consumers, it can be difficult to stand out as a brand. Without a strong voice, it’s easy to get lost in the shuffle.
Luckily, there are plenty of ways to stand out, even as a small business! But what are the best of these strategies?
We’re here to fill you in. Keep reading below for six marketing tips to make your brand stand out!
1. Personalize Content
Large companies have cashed in on personalization, so many customers expect it from all businesses. Studies have found that 71% of customers are frustrated when their shopping experience is impersonal.
However, you’ll still see smaller brands sending out the same stock newsletters and promotional materials. In order to stand out, you have to personalize your content. Using someone’s first name in an email just won’t cut it anymore.
Since much of the consumer experience relies on online browsing, it’s easy to personalize content for consumers. Even minute personalizations, such as similar recommended reading will help keep your customers engaged.
2. Building Recurring Events and Communities
A great way to keep the interest of your audience is by creating a unique community for your audience. There are plenty of platforms that make this easy—Slack, Discord, and Reddit are only a few options.
An exclusive community will make your audience develop a more genuine relationship with your brand. It will make you stand out as a brand who cares about customer interaction.
A brand-specific community also gives you the opportunity to give members exclusive updates and information. You can also hold recurring events, such as weekly live streams or Q&As.
This will paint your brand as an engaging and interactive voice within your industry. Plus, it also makes you more trustworthy, and you’ll be able to get more direct feedback from your target audience.
3. Visual Marketing Tips: Creating an Aesthetic
If you want to stand out among your competitors, make sure you’re pushing appealing visuals. Even if you don’t sell a tangible product or service, utilize graphics to build your brand. Digital marketing relies on captivating visuals, so make sure you’re using high-quality, unique images.
Developing an aesthetic is an easy way to stand out among your competitors. If possible, draw a theme between the visuals on your social media accounts, products, and website design.
You can always change your brand’s aesthetic as you grow—in fact, you often see brands tweaking their aesthetic for a new product launch or expansion. If you want to give yourself some room to adjust your aesthetic, a minimalist design will act as a good starting point.
4. Back Your Brand with Real People
The last thing you want is to strip your brand of a personable vibe. Even if you’re striving for a very professional voice, make sure your audience knows there are real people behind the operation.
Behind-the-scenes content will help you stand out as a brand. Show your followers what goes into your brand. It’s an easy way to humanize your brand and promote yourself all at once.
Highlight your employees and their achievements. For example, interview spotlights will help your followers learn more about the experts they’re buying services from.
A more subtle way is by having your employees share and promote your company’s brand. In-house brand ambassadors will know the best aspects of the company and can even share personal anecdotes.
5. Making Connections: Influencers and Collaborators
One of the best marketing tips for small businesses is to network with other industry experts. Establishing connections with other like-minded individuals will make your brand appear friendly and credible to viewers.
Take advantage of influencers too. An influencer can help you stand out, especially if you’re hoping to expand your target audience to new demographics.
Micro-influencers, in particular, have become useful marketing partners for brands. Micro-influencers have smaller followings, but these followers are a tight-knit community and trust the influencer’s opinions. This makes it easier for the influencers to authentically pitch sponsors.
6. Establish Your Voice
Big brands communicate with their audiences through a consistent voice. Establishing a voice is crucial to standing out among your competitors.
It’s wise to take cues from similar brands as you develop your voice, but be mindful of who you’re speaking to. It’s even more important to shape your voice around those of your audience.
Being familiar with different generational and cultural manners of speech will help you stand out to your target audience. They’ll feel as though your brand is a familiar and relatable voice, as opposed to a distant business.
SparkNotes does a great job of standing out by pandering to their audience. Their social media accounts use the latest memes to make understanding classical literature easy and entertaining for students.
Once you’ve developed your own unique voice, make sure to stay consistent. Once a customer finds your brand’s message and voice appealing, keep them engaged by delivering more content through that same voice.
Developing New Strategies
It can be difficult to stand out from your competition in an oversaturated market. But becoming a unique voice within your industry is key to growing an audience and building a strong reputation. The marketing tips above will help you develop new digital marketing strategies to help you stand out from the crowd.
For more articles on marketing and small business, check out the rest of our blog! Looking for a little extra marketing assistance? Contact our team to learn how we can help!