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22 Aug ‘20

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5 Amazing Marketing Ideas for Small Business Marketing Managers

22 Aug ‘20

In: Marketing, / By: Ripe Media

marketing ideas for small business

Whether you’re starting your small business or looking for ways to improve marketing, your marketing strategy is the best way to increase revenue and gain new customers. 

Everything that you do has the potential to be seen by your customers, but you want to make sure that it is effective. How do you go about creating amazing ways to market for your small business? 

There are tons of different tips and tricks that you can use to push your marketing ahead so it is seen by the right people. 

Keep reading for our guide to five marketing ideas for small business marketing managers. 

1. Create an Identifiable Brand

If you’re starting your small business, then creating an identifiable brand is a very important step. You need to make sure that your brand can be identifiable by potential and current customers. This means making sure that your business’s name, logo, and colors are all distinct from the beginning. 

On the other hand, if you have already established your brand but you’re not happy with your brand’s logo or color scheme, then you can always rebrand. Even large companies will go through a rebranding period every once in a while when they’re looking for a fresh start or to grow. 

When you’re making your logo aim for something that you can put on everything. Envelopes, stickers, merchandise, swag, or anything you can think of to stick your logo on!

This will be a great way for clients to be able to identify you and become more familiar with your company.

2. Use Social Media to Your Advantage

Social media marketing for small business managers is one of the best free tools that you can use to engage potential customers. It is free to make accounts on your favorite platforms and all you need to do is create content that your target audience will enjoy. 

You might be wondering how do you find your target audience? Well, you need to figure out which social media platforms your target audience is going to be on and what they’re interested in. 

Will the people buying your products be younger or older? Will they be primarily male or female? Are they in a certain ethnic group? 

These are all great questions that will lead you to find your target audience. Do some research to see which social media your target audience uses and go from there. 

3. Be Consistent When Making Content

One of the best marketing strategies for small business managers is to be consistent when you start making content. Whether you want to make content for social media or your website you need to be sure to keep up with it. 

If you make interesting and relevant content, then people will be drawn to it. Yet, if you go for weeks or months without posting any content, then you will find less interest in what you have to post. 

This is why when you first start with social media marketing you don’t want to go overboard. Try to only make one or two social media accounts so you will be able to keep up with them. You want to make sure that you can post enough content to keep people interested in each of your accounts. 

One way to keep up with posting is to create a posting schedule for yourself. Find the best times that people interact with your content and then try to keep posting around that same time. Whether you post twice a week, once a day or even multiple times in a day make sure that you are consistently posting content to keep the attention of your customers. 

4. Optimize Your Content

So you’ve decided to create content for your website’s blog, but one thing you can’t forget is to optimize your content for search engines. Without SEO, it will be nearly impossible to generate organic traffic from search engines like Google. Getting customers from Google is a great small business marketing strategy that you need to implement. 

Creating blog content for your website is a fun way to get more customers interested in what you have to sell. With the power of SEO, you can get even more people interested in your products. 

All you need to do is figure out what keywords to include in your posts that people will search on Google. Keywords are important when it comes to SEO. Be sure to do your research to see what keywords people are searching for involving your products. 

5. Email Is Still Important

Even though there are plenty of different outlets to interact and engage with potential customers you can’t let email fall to the backburner. Email is still a great outlet to let potential and current customers know about new products, upcoming deals, and even promote coupons to make more sales. 

Building your email list will be the most time-consuming part but it can be done! One of the best ways to get more email addresses for your email list is by offering something to your customers in exchange for their email address. 

For example, on your website, you can offer customers a discount code in exchange for their email address. It can be a small discount like 10% or 15% off their first purchase when they submit their email address. 

This will give you an email address to add to your list, but it will also give you the chance to make a sale because a potential customer now has a discount code. 

The Best Marketing Ideas for Small Business

Finding the best marketing ideas for small business marketing managers takes a lot of practice. You have to figure out what your target audience is drawn to and then go from there. 

Keep trying different ideas until you find one that causes the results you want. Be sure to keep building from it to generate more of these results!

If you’re looking for the best ways to market your business, then our team wants to help you. Contact us today and tell us about your project. We will get in touch with you right away to figure out the best ways to help your company thrive!

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