It’s no secret that the events of 2020 were tough on business owners. In fact, almost 100,000 businesses permanently shut down due to the COVID-19 pandemic. If...
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Business strategy theory has persisted through decades largely unchanged. But businesses can no longer depend on a reliable economic landscape. COVID-19 and the pandemic have changed business operations for good. This...
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A good marketing strategy can make all of the difference in the success of a small business. It's the way you draw in new customers and also keep them...
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Did you know there are approximately 4.79 billion people worldwide who frequently use the internet? Even with such a large pool of consumers, it can be difficult to stand out...
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Whether you're starting your small business or looking for ways to improve marketing, your marketing strategy is the best way to increase revenue and gain new customers. Everything that you do...
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Can you remember the first brand campaign that caught your attention? Did you see it on television, in the newspapers, or on billboard displays? Think about what made it so powerful for...
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In the last decade, mobile traffic has increased by 222 percent and this number is only set to increase more as 5G is rolled out globally. More than 52 percent...
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What are the online marketing trends that will drive customers to your company in 2021? Back in April 2020, we published an article on digital marketing trends that would gain momentum...
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It's no secret; social media has changed how we market ourselves to customers. Social media is a resource that allows you to communicate with customers like never before, and build...
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Do you own or run a small business? There are over 30 million small businesses in the United States employing almost half of all employees. Marketing your business is...
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