It seems intuitive that you should employ mobile advertising and marketing. But where are the lines drawn between mobile and desktop? Is there any overlap? It turns out there are, and you should...
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Over 76% of individuals unanimously agree that marketing has changed more over the past two years than in the last fifty. This is attributed to more people on the internet....
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Digital marketing is quickly becoming one of the key ways for brands to get the word out online. In fact, it is the key way to market yourself on the...
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When branding a nonprofit organization, it's critical to consider how donors and volunteers will connect with your concept. Your brand should squarely reflect the vision and direction your organization intends...
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If your business has ever engaged in marketing efforts of any kind, you'll know how difficult it can be to stick to a strategic, consistent stream of marketing content. Sort...
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It doesn’t take much to find a bad agency. In a town like LA, media firms are all around us. You’ll be able to recognize some of the questionable ones...
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One of my favorite quotes about planning is "If you fail to plan, you plan to fail." That might sound a bit harsh, but there are times when, in hindsight,...
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With Lebron coming to town, Los Angeles is one of the biggest hype-centers in the nation. From Hollywood, to niche eateries and shops, as well as unrivaled sports teams,
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A website is of very little value if it doesn't get much traffic. The "if you build it, they will come" mentality has never worked. The best marketing strategies for...
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I heard a question asked recently about whether or not SEO for nonprofits is necessary. The simple answer is: absolutely YES! And if that doesn't quite convince you, here is...
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