Digital Marketing 101: All You Need to Know About Digital Marketing in 2020

5 Apr ‘20

In: Marketing, / By: Ripe Media

With 4.5 billion people surfing the web, businesses must embrace digital marketing to cut through the noise and generate leads.

Luckily, you can jump on the bandwagon and adopt these tactics too. Not sure where to start? Don’t worry, you’ve come to the right place.

Here is our digital marketing 101 guide.

What Is Digital Marketing?

Digital marketing includes every marketing strategy that relies on electronic devices or the internet.

As a business, you should maximize these digital channels like social media, email, and your own website to raise awareness and connect with current and prospective customers. 

Examples of digital marketing include:

• Search Engine Optimization (SEO)
• Content Marketing
• Pay Per Click
• Email Marketing
• Social Media Marketing

It’s important to adopt these in your 2020 digital marketing strategy so you can establish yourself as an expert in your industry and make a profit.

Digital Marketing Trends to Adopt

Digital marketing in 2020 will follow trends so it’s important to implement them in your business. For example:

1. Video Is Now the King of Content 

83% of marketers say video gives them a good ROI (return on investment).

This includes live streaming on social medica channels like Facebook and YouTube where many brands use vloggers to drive clicks. These types of influencers connect with viewers on a personal level compared to blog posts, so use this to build relationships with your audience.

Further, you can use videos to hold a live Q&A to engage with your followers in real-time and launch any events.   

2. Voice Searches Are Soaring in Popularity  

With the rise of Siri and Alexa, we are verbally interacting with our devices because of its immediate response. Digital marketers must take advantage of this by optimizing their content for voice search.

For instance, use long-tail keywords that sound more like phrases as people are more likely to speak these than type. If you run a Mexican restaurant, instead of using “Mexican restaurant LA” try “Give me a list of the best Mexican restaurants in LA”.  

3. Harness the Power of Artificial Intelligence (AI)

Thanks to AI, digital marketers use these automated tools to help them with their campaigns. AI produces analytics and performs difficult tasks quicker than humans. It also lets businesses target their customers and deliver personalized ads to answer specific solutions straightaway. 

Further, a business can use AI to improve their video content by analyzing the viewer’s behavior and then understand what customers want to watch. When equipped with this valuable data, businesses can boost sales dramatically and make your content far more effective.

4. Chatbot Use Will Increase

You may already notice businesses using chatbots on social media channels like Facebook.

Chatbots are a software program that naturally engages customers and site visitors. This saves businesses from hiring someone to monitor their website and lets customers make quicker decisions as they’re being treated as individuals.

5. Content Is Still Important

Content continues to be intrinsic to digital marketing however it has evolved. Customers are still interested in high-quality content but businesses must focus more on their target audience.

Having a more sophisticated understanding of your target market lets you hone your content to suit their needs, which is a far more effective strategy.

6. Personalize Your Email Campaign 

Email users are expected to grow to 4.4 billion users in 2023 so businesses should use this to their advantage. 

It’s important to note that email marketing is changing so throw away any generic email templates. Email marketing now combines automation and personalization to generate leads.

For instance, when you use email marketing to promote a product, you can then follow up with a promotional video or a demo in a personalized email to entice your customer base.

7. Connect With the Younger Generation Via Instagram 

Instagram’s popularity has boomed and the platform now has one billion users. It’s an attractive marketing technique for businesses as it’s easy for users to share videos and photos on their phones. 

Further, a majority of its user base is a younger demographic (under 30) compared to Facebook which is popular with older users. You should focus on posting Stories, a carousel of uploads that last 24 hours. 

You can add texts, GIFs, and videos to engage your audience either by highlighting any promotions or offering a sneak-peek behind your brand.   

8. Embrace Interactive Content

Another popular trend this year is a focus on interactive content. This is where the viewer can control the experience and personalize the content at the same time.

For instance, use Augmented Reality (AR) or Virtual Reality (VR) to engage your customers. This is popular in the real estate, mobile gaming, tourism, and architecture industry.

You can also add polls or quizzes at the end of your email campaign. Not only will recipients engage or share your content but it also makes your brand memorable. 

Or let customers shop at your store via a social media app to streamline the process. Instagram accommodates this, so all you must do is tag your products from an e-commerce platform so customers can click through to buy them.

That’s Everything to Know About Digital Marketing 101

Every business must understand digital marketing 101 so they can raise brand awareness, stand out from competitors, and grow their customer base. 

In 2020, digital marketing is embracing personalized tactics from email marketing campaigns to ads. Social media is still an effective way to engage with your customers and encourage them to make purchases, especially through Instagram.

Is your business ready to harness the power of digital marketing? Great, we’d love to chat. Contact us here for more details.

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