Author: Heather Richman

10 Jun ‘15

Explorations in Daily Design & Marketing Follies

10 Jun ‘15

In: Branding & Visual Design, Business, Los Angeles, Marketing, / By: Heather Richman / 0 Comments

As a Creative Director, out in the world, I’ve developed a habit of perpetually taking in and subconsciously redesigning or rethinking almost all that I see. Often I come across...

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26 Oct ‘12

Landing pages & why graphic designers should give a hoot

26 Oct ‘12

In: Branding & Visual Design, / By: Heather Richman / 0 Comments

In  the hierarchy of overall respect in the design world, landing pages would probably be near the bottom with our friends the blinking "buy now" button and the mailing labels...

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4 Oct ‘12

The Ingredients of a Top Notch Designer: How Do You Spot One?

4 Oct ‘12

In: Branding & Visual Design, / By: Heather Richman / 0 Comments

While watching one of my favorite foodie shows, Chopped on the Food Network, it occurred to me how amazing it was that these talented chefs seem to immediately know what...

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Featured work
Branding & User Experience for LA County Branding & User Experience for LA County
LA Mart Marketing Overhaul LA Mart Marketing Overhaul
Scalable Resource Hub for Community Capacity Building Scalable Resource Hub for Community Capacity Building
B2C Mobile App for Education B2C Mobile App for Education
archive

Ripe Loves L.A.!

Tonight we had the honor of celebrating 25 years of Wildwoods LA! 🎉

RIPE has been proud to partner with Wildwoods for over a decade, and it’s been one of the genuine highlights of our work.

This evening also brought another special moment as founder Dwain announced his retirement. Dwain, your vision and dedication built something truly lasting. We’re grateful for every year of partnership and wish you nothing but the best in what’s next. 🌿

#nonprofitorganization #nature #outdoors #frogtown

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Open post by ripe.loves.la with ID 18091396669979594
Tonight we had the honor of celebrating 25 years of Wildwoods LA! 🎉RIPE has been proud to partner with Wildwoods for over a decade, and it’s been one of the genuine highlights of our work.This evening also brought another special moment as founder Dwain announced his retirement. Dwain, your vision and dedication built something truly lasting. We’re grateful for every year of partnership and wish you nothing but the best in what’s next. 🌿#nonprofitorganization #nature #outdoors #frogtown

What does digital equity look like in practice?

For LA County’s Justice, Care & Opportunities Department, it meant creating a one-stop, open-access resource hub for community-based organizations working with justice-involved individuals and families.

The Incubation Academy Resource Hub brings together training, funding opportunities, events, and practical tools; designed to be easy to maintain, easy to navigate, and built to grow.

This is the kind of work we love. Where thoughtful design meets real-world constraints and real community impact.

🔗 incubationacademy.org

#DigitalInfrastructure #PublicSectorDesign #NonprofitTech #CivicDesign #CapacityBuilding #LosAngeles

@lacjcod

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Open post by ripe.loves.la with ID 17895914643390972
What does digital equity look like in practice?For LA County’s Justice, Care & Opportunities Department, it meant creating a one-stop, open-access resource hub for community-based organizations working with justice-involved individuals and families.The Incubation Academy Resource Hub brings together training, funding opportunities, events, and practical tools; designed to be easy to maintain, easy to navigate, and built to grow.This is the kind of work we love. Where thoughtful design meets real-world constraints and real community impact.🔗 incubationacademy.org#DigitalInfrastructure #PublicSectorDesign #NonprofitTech #CivicDesign #CapacityBuilding #LosAngeles@lacjcod

When your marketing starts acting strange… 👻
#HappyHalloween from RIPE #hallowen #marketing #silentmovie #horror #1920s #caligari

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Open post by ripe.loves.la with ID 18063751262387594
When your marketing starts acting strange… 👻#HappyHalloween from RIPE #hallowen #marketing #silentmovie #horror #1920s #caligari

✨ What is Human-Centered Design—and how do you actually do it?

It’s more than a buzzword. It’s a mindset: start with people’s needs, design around their challenges, and refine until the experience feels effortless.

In this Reel, we break it down step by step:
👥 Understand users
🎯 Define the problem
💡 Ideate & prototype
🔄 Test & iterate

When it’s done right, design feels invisible—because it just works.

#HumanCenteredDesign #DesignThinking #UserExperience #UXDesign #CreativeAgency #BrandStrategy #DesignMatters #RipeMedia

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Open post by ripe.loves.la with ID 18059285438080699
✨ What is Human-Centered Design—and how do you actually do it?It’s more than a buzzword. It’s a mindset: start with people’s needs, design around their challenges, and refine until the experience feels effortless.In this Reel, we break it down step by step:👥 Understand users🎯 Define the problem💡 Ideate & prototype🔄 Test & iterateWhen it’s done right, design feels invisible—because it just works.#HumanCenteredDesign #DesignThinking #UserExperience #UXDesign #CreativeAgency #BrandStrategy #DesignMatters #RipeMedia

📚 eLearning vs. Webinars: which one actually helps people learn?

Spoiler: One scales, sticks, and saves you time. The other… disappears when the Zoom call ends.

If you’re training teams, onboarding clients, or turning expertise into a product—this is worth knowing.

👉 Want to build something that actually works? DM us. We make it easy.

#eLearning #OnlineTraining #InstructionalDesign #DigitalLearning #WorkplaceTraining #LearningAndDevelopment #CorporateTraining #RemoteLearning

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Open post by ripe.loves.la with ID 17938593501056859
📚 eLearning vs. Webinars: which one actually helps people learn?Spoiler: One scales, sticks, and saves you time. The other… disappears when the Zoom call ends.If you’re training teams, onboarding clients, or turning expertise into a product—this is worth knowing.👉 Want to build something that actually works? DM us. We make it easy.#eLearning #OnlineTraining #InstructionalDesign #DigitalLearning #WorkplaceTraining #LearningAndDevelopment #CorporateTraining #RemoteLearning

✨ Everyone wants something when they land on your website… clarity, speed, mobile-friendly design, easy navigation, and trust.

The question is: are you giving it to them? 👀

#WebDesign #DigitalStrategy #BrandExperience #UXDesign #WebDesignTips #MarketingMadeSimple

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Open post by ripe.loves.la with ID 17904359841231260
✨ Everyone wants something when they land on your website… clarity, speed, mobile-friendly design, easy navigation, and trust.The question is: are you giving it to them? 👀#WebDesign #DigitalStrategy #BrandExperience #UXDesign #WebDesignTips #MarketingMadeSimple

Does your AI sound like your competitor’s? Your customers notice.

Here’s the thing everyone gets wrong about AI: it’s not plug-and-play. It’s interpretive. It takes whatever voice and identity you bring to it and amplifies that back to the world.

No clear voice? You get generic everything.

We call it “voice-first AI” → Define who you are BEFORE you automate. Your tone, your values, your mission. Then teach the machine to speak it fluently.
The result? Content that actually sounds like YOU, not like everyone else using the same tools.

Because in a world where everyone has access to the same AI, your authentic voice becomes your competitive advantage.
Ready to give your AI some personality? Let’s talk strategy.

#AIStrategy #SmallBusiness #NonprofitTech #VoiceFirstAI #BusinessIdentity #AIAutomation #BrandVoice #TechStrategy #BusinessGrowth #MarketingStrategy #Authenticity #BusinessTips #AIForBusiness #ContentStrategy #DigitalStrategy

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Open post by ripe.loves.la with ID 17887881075319805
Does your AI sound like your competitor’s? Your customers notice.Here’s the thing everyone gets wrong about AI: it’s not plug-and-play. It’s interpretive. It takes whatever voice and identity you bring to it and amplifies that back to the world.No clear voice? You get generic everything.We call it “voice-first AI” → Define who you are BEFORE you automate. Your tone, your values, your mission. Then teach the machine to speak it fluently.The result? Content that actually sounds like YOU, not like everyone else using the same tools.Because in a world where everyone has access to the same AI, your authentic voice becomes your competitive advantage.Ready to give your AI some personality? Let’s talk strategy.#AIStrategy #SmallBusiness #NonprofitTech #VoiceFirstAI #BusinessIdentity #AIAutomation #BrandVoice #TechStrategy #BusinessGrowth #MarketingStrategy #Authenticity #BusinessTips #AIForBusiness #ContentStrategy #DigitalStrategy

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Website Marketing Web Design & Development Los Angeles Brand Strategy Los Angeles SEO Nonprofit Branding Mobile Apps Custom eLearning Solutions content marketing Web Technology Responsive Web Design (RWD) WordPress Content Management Systems Business technology elearning trends Mobile Learning web design UX Trends Brand Messaging

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