Author: Heather Richman

19 Jan ‘26

online reviews

Online Reviews Aren’t Optional

19 Jan ‘26

In: Branding & Visual Design, Client Services, Marketing, / By: Heather Richman / 0 Comments

A Strategic Guide for B2B and Nonprofit Organizations Most businesses know that online reviews influence buying decisions. What fewer organizations understand is how to actively manage their review presence—especially in the...

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15 Aug ‘25

instructional design

Mastering Instructional Design: A Guide for E-Learning Success

15 Aug ‘25

In: Custom eLearning Solutions, / By: Heather Richman / 0 Comments

After two decades of developing eLearning solutions for everyone from the U.S. Government to Fortune 500 companies like CVS, we've learned that exceptional instructional design isn't about flashy technology—it's about...

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13 Mar ‘25

digital marketing for nonprofits

Digital Marketing for Nonprofits: A Guide to Growing Your Impact

13 Mar ‘25

In: Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

Introduction Your nonprofit has a mission worth shouting from the rooftops, but is your digital megaphone working? Effective digital marketing for nonprofits can be the difference between whispering and amplifying your...

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10 Mar ‘25

freelance website designer

Why Hiring a Freelance Website Designer Could Be a Great Business Decision

10 Mar ‘25

In: Branding & Visual Design, Web Design & Development, / By: Heather Richman / 0 Comments

9 Reasons Why a Good Creative Brief is Vital for a Successful ProjectYour website speaks volumes before you ever say a word to potential customers. That crucial first impression...

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28 Feb ‘25

why does brand recognition help businesses

Why Does Brand Recognition Help Businesses?

28 Feb ‘25

In: Branding & Visual Design, Business, / By: Heather Richman / 0 Comments

We all know the saying, "Don't judge a book by its cover?" Well, in the business world, that's exactly what people do! Your brand is the face of your...

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3 Dec ‘24

Marketing Strategies for 2025

Marketing Strategies for 2025: Crafting a Plan for the Future

3 Dec ‘24

In: Marketing, / By: Heather Richman / 0 Comments

As we step closer to 2025, the marketing landscape continues to evolve at breakneck speed. New technologies, shifting consumer behavior, and algorithm changes mean organizations of all kinds need to...

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18 Nov ‘24

Key Elements of a Successful Website Redesign - A Case Study

Key Elements of a Successful Website Redesign – A Case Study

18 Nov ‘24

In: Case Study, Marketing, Redesign, Web Design & Development, / By: Heather Richman / 0 Comments

RIPE recently redesigned a website for a high-profile Los Angeles County department and all parties involved declared it a shining success. As the Creative Director at RIPE (a Los Angeles-based...

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25 Jun ‘18

6 Benefits of Nonprofit Branding

25 Jun ‘18

In: Branding & Visual Design, Los Angeles, Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

It might seem like the words "nonprofit" and "branding" don't belong in the same sentence. After all, shouldn't nonprofits be entirely focused on their mission and serving their constituents? And,...

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14 May ‘18

Everyday Nonprofit Branding – It’s fun to stay at the YMCA

14 May ‘18

In: Branding & Visual Design, Case Study, Inspiration, Marketing, Nonprofit Resources, / By: Heather Richman / 0 Comments

I've been taking my daughter to swim classes at our local YMCA over the past few months. As an incessant visual communications person (even on my weekends as...

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10 May ‘18

United State of Women Summit – A Ripe Recap

10 May ‘18

In: Marketing, Branding & Visual Design, Case Study, Inspiration, Los Angeles, / By: Heather Richman / 0 Comments

Ripe Media was honored to be one of the exhibitors at this year's USOWS in Los Angeles. It was equally humbling and invigorating to be among the most...

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Featured work
Branding & User Experience for LA County Branding & User Experience for LA County
LA Mart Marketing Overhaul LA Mart Marketing Overhaul
Scalable Resource Hub for Community Capacity Building Scalable Resource Hub for Community Capacity Building
B2C Mobile App for Education B2C Mobile App for Education
archive

Ripe Loves L.A.!

Tonight we had the honor of celebrating 25 years of Wildwoods LA! 🎉

RIPE has been proud to partner with Wildwoods for over a decade, and it’s been one of the genuine highlights of our work.

This evening also brought another special moment as founder Dwain announced his retirement. Dwain, your vision and dedication built something truly lasting. We’re grateful for every year of partnership and wish you nothing but the best in what’s next. 🌿

#nonprofitorganization #nature #outdoors #frogtown

4 1
Open post by ripe.loves.la with ID 18091396669979594
Tonight we had the honor of celebrating 25 years of Wildwoods LA! 🎉RIPE has been proud to partner with Wildwoods for over a decade, and it’s been one of the genuine highlights of our work.This evening also brought another special moment as founder Dwain announced his retirement. Dwain, your vision and dedication built something truly lasting. We’re grateful for every year of partnership and wish you nothing but the best in what’s next. 🌿#nonprofitorganization #nature #outdoors #frogtown

What does digital equity look like in practice?

For LA County’s Justice, Care & Opportunities Department, it meant creating a one-stop, open-access resource hub for community-based organizations working with justice-involved individuals and families.

The Incubation Academy Resource Hub brings together training, funding opportunities, events, and practical tools; designed to be easy to maintain, easy to navigate, and built to grow.

This is the kind of work we love. Where thoughtful design meets real-world constraints and real community impact.

🔗 incubationacademy.org

#DigitalInfrastructure #PublicSectorDesign #NonprofitTech #CivicDesign #CapacityBuilding #LosAngeles

@lacjcod

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Open post by ripe.loves.la with ID 17895914643390972
What does digital equity look like in practice?For LA County’s Justice, Care & Opportunities Department, it meant creating a one-stop, open-access resource hub for community-based organizations working with justice-involved individuals and families.The Incubation Academy Resource Hub brings together training, funding opportunities, events, and practical tools; designed to be easy to maintain, easy to navigate, and built to grow.This is the kind of work we love. Where thoughtful design meets real-world constraints and real community impact.🔗 incubationacademy.org#DigitalInfrastructure #PublicSectorDesign #NonprofitTech #CivicDesign #CapacityBuilding #LosAngeles@lacjcod

When your marketing starts acting strange… 👻
#HappyHalloween from RIPE #hallowen #marketing #silentmovie #horror #1920s #caligari

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Open post by ripe.loves.la with ID 18063751262387594
When your marketing starts acting strange… 👻#HappyHalloween from RIPE #hallowen #marketing #silentmovie #horror #1920s #caligari

✨ What is Human-Centered Design—and how do you actually do it?

It’s more than a buzzword. It’s a mindset: start with people’s needs, design around their challenges, and refine until the experience feels effortless.

In this Reel, we break it down step by step:
👥 Understand users
🎯 Define the problem
💡 Ideate & prototype
🔄 Test & iterate

When it’s done right, design feels invisible—because it just works.

#HumanCenteredDesign #DesignThinking #UserExperience #UXDesign #CreativeAgency #BrandStrategy #DesignMatters #RipeMedia

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Open post by ripe.loves.la with ID 18059285438080699
✨ What is Human-Centered Design—and how do you actually do it?It’s more than a buzzword. It’s a mindset: start with people’s needs, design around their challenges, and refine until the experience feels effortless.In this Reel, we break it down step by step:👥 Understand users🎯 Define the problem💡 Ideate & prototype🔄 Test & iterateWhen it’s done right, design feels invisible—because it just works.#HumanCenteredDesign #DesignThinking #UserExperience #UXDesign #CreativeAgency #BrandStrategy #DesignMatters #RipeMedia

📚 eLearning vs. Webinars: which one actually helps people learn?

Spoiler: One scales, sticks, and saves you time. The other… disappears when the Zoom call ends.

If you’re training teams, onboarding clients, or turning expertise into a product—this is worth knowing.

👉 Want to build something that actually works? DM us. We make it easy.

#eLearning #OnlineTraining #InstructionalDesign #DigitalLearning #WorkplaceTraining #LearningAndDevelopment #CorporateTraining #RemoteLearning

8 1
Open post by ripe.loves.la with ID 17938593501056859
📚 eLearning vs. Webinars: which one actually helps people learn?Spoiler: One scales, sticks, and saves you time. The other… disappears when the Zoom call ends.If you’re training teams, onboarding clients, or turning expertise into a product—this is worth knowing.👉 Want to build something that actually works? DM us. We make it easy.#eLearning #OnlineTraining #InstructionalDesign #DigitalLearning #WorkplaceTraining #LearningAndDevelopment #CorporateTraining #RemoteLearning

✨ Everyone wants something when they land on your website… clarity, speed, mobile-friendly design, easy navigation, and trust.

The question is: are you giving it to them? 👀

#WebDesign #DigitalStrategy #BrandExperience #UXDesign #WebDesignTips #MarketingMadeSimple

3 0
Open post by ripe.loves.la with ID 17904359841231260
✨ Everyone wants something when they land on your website… clarity, speed, mobile-friendly design, easy navigation, and trust.The question is: are you giving it to them? 👀#WebDesign #DigitalStrategy #BrandExperience #UXDesign #WebDesignTips #MarketingMadeSimple

Does your AI sound like your competitor’s? Your customers notice.

Here’s the thing everyone gets wrong about AI: it’s not plug-and-play. It’s interpretive. It takes whatever voice and identity you bring to it and amplifies that back to the world.

No clear voice? You get generic everything.

We call it “voice-first AI” → Define who you are BEFORE you automate. Your tone, your values, your mission. Then teach the machine to speak it fluently.
The result? Content that actually sounds like YOU, not like everyone else using the same tools.

Because in a world where everyone has access to the same AI, your authentic voice becomes your competitive advantage.
Ready to give your AI some personality? Let’s talk strategy.

#AIStrategy #SmallBusiness #NonprofitTech #VoiceFirstAI #BusinessIdentity #AIAutomation #BrandVoice #TechStrategy #BusinessGrowth #MarketingStrategy #Authenticity #BusinessTips #AIForBusiness #ContentStrategy #DigitalStrategy

1 0
Open post by ripe.loves.la with ID 17887881075319805
Does your AI sound like your competitor’s? Your customers notice.Here’s the thing everyone gets wrong about AI: it’s not plug-and-play. It’s interpretive. It takes whatever voice and identity you bring to it and amplifies that back to the world.No clear voice? You get generic everything.We call it “voice-first AI” → Define who you are BEFORE you automate. Your tone, your values, your mission. Then teach the machine to speak it fluently.The result? Content that actually sounds like YOU, not like everyone else using the same tools.Because in a world where everyone has access to the same AI, your authentic voice becomes your competitive advantage.Ready to give your AI some personality? Let’s talk strategy.#AIStrategy #SmallBusiness #NonprofitTech #VoiceFirstAI #BusinessIdentity #AIAutomation #BrandVoice #TechStrategy #BusinessGrowth #MarketingStrategy #Authenticity #BusinessTips #AIForBusiness #ContentStrategy #DigitalStrategy

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Website Marketing Web Design & Development Los Angeles Brand Strategy Los Angeles SEO Nonprofit Branding Mobile Apps Custom eLearning Solutions content marketing Web Technology Responsive Web Design (RWD) WordPress Content Management Systems Business technology elearning trends Mobile Learning web design UX Trends Brand Messaging

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