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5 Mar ‘20

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How to Make Your Website Popular: 7 Effective Tips to Know

5 Mar ‘20

In: Branding & Visual Design, / By: Ripe Media

70 to 80% of consumers research a business online before making a purchase or visiting the store. However, they have to find your website first.

Are you trying to attract more people to your website this year? These seven tips can help you discover how to make your website more popular. With these traffic generation website strategies, you can boost traffic to your site.

As you increase your number of site visitors, you’re also increasing brand awareness. The more people who learn about your business, the more likely you’ll boost sales.

Ready to achieve online popularity? Keep reading to learn how to make your website popular!

1. Know Your Audience

The first step for a successful traffic generation strategy is to know your audience.

What do they care about? What problems do they face each day? Who are they?

The better you know your target audience, the more likely you’ll appeal to their interests. It’s not enough to attract traffic to your website. You also want to attract the right traffic.

People who are interested in your brand, product, or service are more likely to click around. As they linger on your site, they’ll increase your clickthrough rate and dwell time. Meanwhile, they’ll reduce your bounce rate.

These metrics can affect your ranking on search engines like Google.

The lower you rank, the less likely consumers will find you. Instead, they’ll click on your competitors’ websites.

By learning about your target audience, you can craft a traffic generation strategy designed to help you succeed.

2. Complete Keyword Research

Once you know who your customers are, determine what they’re searching for online. You can use tools like Google Keyword Planner, Google Trends, and Ahrefs to develop a list of keywords. Make sure to look for long-tail keywords, or phrases, that are relevant to your business.

For an effective search engine optimization (SEO) strategy, this keyword research is essential.

You’ll use this keyword research throughout your website to optimize your site for search engines like Google. Each page or post should have a single target keyword. Then, you should include the keyword in the right spots, including the:

  • URL
  • Page title
  • Opening paragraph
  • Body text
  • H tag
  • Closing paragraph
  • Image alt text
  • Meta description

SEO will help you rank higher on search engines. When you appear at the top of a search, you can attract more traffic.

As you utilize your SEO strategy, it’s important to keep up with the latest trends. For example, consumers will complete half of all online searches by voice search this year. In order to adapt your content for voice searches, you need to consider how your consumers are framing their search queries.

That’s where your keyword research comes in.

3. Craft Compelling Content

Once you have a list of keywords to target, it’s time to start creating creative content. Your content should appeal to the problems your customers face or their interests.

As you create new content, make sure to post it on your website’s blog. Then, optimize your content using your target keywords.

You can create a mix of content including blogs, infographics, and videos. Interactive content such as quizzes and polls can also help you increase engagement. As people engage with your content, they’re more likely to share it with others.

As a result, you can spark interest in your brand and encourage visitors to share your content with a wider audience.

4. Promote Your Content

As you start creating unique content, make sure to promote it with your audience.

First, consider creating a newsletter. Emailing marketing will help you keep your target audience informed about your latest posts. Then, they’ll click over to your website to read your full post.

You can also promote your content over social media. Post your blog posts on LinkedIn or post the link on Facebook. Don’t forget to use a compelling caption to encourage people to click over to your website.

Using social media will help you spark a two-way conversation with your readers.

5. Use Pay-Per-Click

Pay-per-click (PPC) advertising is another effective marketing strategy. If you want to discover how to make your website popular, start crafting PPC ads. These ads will use target keywords to appear in front of people searching for your product or service.

PPC also complements your SEO strategy.

The more traffic you attract, the more likely Google will see value in your content. As a result, Google will boost your SEO ranking to help more consumers find your posts.

By using PPC advertising, you can attract more traffic and boost your brand awareness.

6. Implement Link Building

Link building is an important component of SEO. There are two types of links: internal and external links.

Internal links are links to your own website. Posting internal links within a blog post will encourage people to explore your site. As they click around and explore, you can improve your clickthrough rate and ranking.

External links from reputable websites will show Google your content uses authoritative information. When other websites realize you’re linking to their site, they might return the favor, too. Then, their readers will click on the link and discover your site.

7. Utilize Guest Blogging

Guest blogging is another effective marketing strategy for traffic generation.

Connect with other companies. Then, ask if you can write a blog post for their website. Make sure to link to your website within the post.

Then, their readers will explore your site for more information.

How to Make Your Website Popular: 7 Website Strategies for Success

Once you use these tips for how to make your website popular, make sure to review the data. Which strategies are working? For example, you might find you’re spending too much on PPC when guest blogging helps you attract more traffic.

Review your website data when you can. Then, optimize your site to ensure it keeps performing at its best.

Don’t forget to keep blogging to continuously attract more traffic.

Need help discovering how to make your website popular with readers throughout the world? Contact us today to get started on your traffic generation project today!

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