20 Jan ‘20
Content Marketing Tips: How to Create a Marketing Strategy That Works
20 Jan ‘20
In: Branding & Visual Design, / By: Ripe Media
As we move into 2020, it’s time to think about marketing strategies for the new year. What’s hot and what’s not! Take some time to explore new marketing techniques to grow your business.
There are a lot of websites on the World Wide Web competing for the attention of 4.39 billion people with access to the internet. Using outdated practices is a recipe for failure.
It is important to understand that building a website and creating a few social media pages won’t get you any sustainable traffic. There are techniques you must apply to gain attention and create a sales funnel for your product or service.
In this article, we will share a few content marketing tips to help you get off to a great start. Keep reading to learn how to create a content marketing strategy that works.
What is Content Marketing?
Content marketing strategy is an intentional strategy created to produce content designed to promote a business, brand, or product. Your content can include images, video, and print media.
The strategy is how you get your content before an audience. The ultimate goal is to create a sales funnel that takes potential buyers from the introduction to purchasing whatever you are marketing to them.
Why Your Strategy Need These Content Marketing Tips?
Too often people take on a process without clearly understanding what it is or why they needed it. By reviewing these tips on how to create a content marketing strategy you’ll see that everything has a purpose in order to be successful.
You can’t get from point A to point Z without fully knowing the processes that fall in between.
What Is Your Annual Budget?
In business, you cannot start any endeavor without first knowing how much you are willing to spend to reach your end goal. In content marketing, there will be some things you can do yourself and some you will have to outsource.
No matter how much people tell you how easy it is to do things yourself, the end product will tell the story. There are millions of websites offering the same product or service that you are. The goal is to set your brand apart from the competition.
To do this, you must put your best foot forward in everything that you do. This means budgeting to ensure you pay for the people, services, and advertising needed to get your content noticed.
Will You Outsource or Use In-house Staff?
As a business owner, your time and energy should be focused on running your business. If you can afford to bring on an in-house content manager, great. If not, you should seriously consider hiring a firm that can help you reach your goals.
What Is Your Ultimate Goal?
Speaking of goals, an important aspect of content marketing strategy is reaching milestones that eventually get you to your ultimate goal.
Goals are different for every business. Only you can define what it is you hope to gain at the end of the specified timeline. It could be to sell x amount of products or to earn x amount of dollars.
The goal doesn’t have to be financial. It could be to reach 1,000 new social followers every month. Or get 100 people to subscribe to your newsletter each week.
Define Your Target Audience
Before your content marketing strategy gets off the ground, define who will be the target of your campaign. Content marketing works more efficiently if you know the demographics of the audience you want to reach.
Targeting includes everything from race, gender, age, geographical location, and annual income. You’ll also want to study where your target audience is most likely to consume your content. Is it social media, your website, e-marketing, or print media.
What Unique Solution Does Your Product or Service Offer?
A good content marketing tip is to understand what solution you are providing to your audience by marketing your product or service to them. If you are marketing red dresses but no one is in need of a red dress, you’re not offering a solution.
We know that red is a popular color for Valentine’s Day and around the holidays. In a successful marketing campaign, you would convince your audience they need a red dress for these occasions and your company offers the best designs.
What Forms of Marketing Will be Used?
Knowing how does content marketing works, is vital to understanding the forms of marketing you plan to use.
- Print Media
- Social Media
- Live Streaming
- Product Placements
These are the types of content you can use in your marketing strategy. You and your team will need to explore the benefits of using each one. You can incorporate them all, or only choose a couple. The decision will be based on your budget and the audience you plan to reach.
Where Will You Use Your Marketing Strategy?
Next up where will you place your content in order to reach your target audience? Your options include:
- Your website
- Social Media
- Vendor Opportunities
- Television Advertising
- AdWords Advertising
- Direct Mail Advertising
How Will You Measure The Success of Your Content Strategy?
The last content marketing tip has to do with measuring your return on investment. Regardless of the means or methods used, you’ll need to have a way to measure the success of the strategy.
Having access to analytical data and insights is a must. Most social platforms offer insights when you create a business page. Websites also offer different types of reporting.
For all-inclusive digital analytics, Google Analytics is a great option.
Was This Article Useful?
Did you find our content marketing tips useful in helping you create a killer marketing strategy for 2020? Remember, loading content to your website and walking away isn’t a strategy. You’ll need to be consistent in producing new content and getting it in front of your audience.
We’d love to hear more about your brand. Click here to contact us to see how our firm can assist you in reaching your goals.