6 Apr ‘21
Boost Your Brand: 10 Must Have Branding Tips for 2021
6 Apr ‘21
In: Branding & Visual Design, / By: Ripe Admin
Who are you as a business? What sets you apart from other companies in your industry? Without a distinct brand, you’ll fall into the background.
Instead, you can brand your business, stand out from the crowd, and discover an audience of loyal customers.
It takes five to seven impressions before consumers remember your brand. Meanwhile, it only takes 10 seconds for consumers to form an opinion about you. Make those 10 seconds count with these 10 branding tips!
By learning how to brand your business, you can set yourself up for long-term growth and success. In fact, 43% of customers spend more money on brands they’re loyal to. With a distinct brand, you can boost awareness, recognition, trust, and loyalty!
Then, you can retain more customers and boost your ROI.
Get started with these 10 branding tips today.
1. Find Your Niche
Before you start developing your visual brand or reaching out to customers, consider who you are as a whole. What industry do you fall into?
Instead of choosing a broad focus, like “medicine,” dig deeper. Choose a distinct niche. Choosing a niche will make it easier for you to appeal to your target audience.
You can narrow down who your customers are instead of developing a brand strategy that appeals to everyone. Broad marketing can make it more difficult for you to reel in high-quality leads. You could waste valuable time and effort on people who have zero interest in your product or service.
Instead, choose a distinct niche within your industry.
For example, instead of the “medical” industry, you can choose “medical supplies.” Do you provide medical supplies for a specific study of medicine, like cancer? Dig even deeper.
What if you’re a lawyer who covers different cases? For example, personal injury lawyers handle slip and falls, auto accidents, and medical malpractice suits.
You can create a brand that appeals to your entire audience, then segment your broad audience into smaller personas. Segmenting your audience will help you appeal to each group through your branding.
2. Understand Your Audience
Once you determine your niche, take time to learn as much as you can about your customers. After all, you want to brand your business to appeal to those customers.
Who are they? What problems can you help them solve? What do your customers care about?
Understanding the values your customers prioritize can help you determine your brand values, too.
In fact, 64% of consumers say shared values help them create trusted relationships with a brand.
For example, are your customers choosing more sustainable options? Are they prioritizing their health and safety in light of COVID-19? Keep the latest industry and world trends in mind when building your brand.
Picture your ideal customer. What demographics do they fall under? These can include:
- Household income
- Likes and dislikes
Remember, you can segment your audience into distinct groups to better appeal to each one.
Customers expect you to create personalized content based on who they are. In fact, over 70% of executives say customer expectations for personalized experiences have grown.
3. Choose a Purpose and Position
What promise are you making your customers? How are you positioning yourself in the market?
Your purpose and position can help you use the rest of this branding advice effectively.
Your purpose indicates why you exist. What are you offering? How will your brand change the world?
Your position involves the competitive advantage that sets you apart from other businesses. You can use your position to turn your purpose into action.
4. Create a Distinct Personality
Think of your brand as a real, living person. What do they look like? What do they sound like?
Give your brand a distinct personality. Think about their tone and voice. How do you want people to feel after interacting with your brand?
Creating a distinct brand personality will set you apart and help you connect with customers on a personal level.
5. Determine Your Visual Elements
As you use these branding tips, keep an idea in your head of what you want your brand to look like. The visual components of branding include your:
- Color palette
- Imagery style
What brands do your customers already love? What do those brands have in common? How can you set yourself apart?
Make sure the visual components of your brand communicate your personality. For example, do you want to come off as sophisticated and professional or fun and edgy?
6. Set Your Guidelines
Once you determine your personality and visual components of your brand, document all of it.
Create a set of brand guidelines for your business. Pass it out to everyone who plays a part in your marketing. Your brand guidelines will keep everyone on the same page.
Otherwise, your team could fail to understand your business at its core.
7. Start Crafting Content
Now that you’ve established your brand guidelines, start showing off your brand new brand!
First, update your website. Make sure your brand is consistent across every page. Update the colors, fonts, buttons, and imagery style.
Then, start creating content. Infuse your brand into your blog posts, videos, infographics, and more.
8. Use SEO and Social Marketing
Now that you’ve started creating content, share it!
You can use search engine optimization (SEO) to help more people find your website. They’ll explore your content and see the value your brand has to offer.
Don’t forget social media. Social media marketing can expand your reach.
Consider leveraging influencers as well. Influencers can spread the word about your business. You can leverage their existing brand trust and loyalty to gain new customers.
9. Keep It Consistent
As you use this branding advice, make sure to keep your brand consistent across all marketing channels. Brand consistency can boost revenue by up to 23%.
If your brand is inconsistent, however, you could confuse customers. You’ll struggle to build brand awareness and recognition, too.
10. Remain Authentic
Remain authentic as you use this marketing advice. Consumers want to choose brands they know and trust. If you’re not who you say you are, they might leave.
Instead, remain authentic and consistent with your brand. Give customers a reason to like and trust you.
Boosting Your Business Brand: 10 Branding Tips for Sweet Success
Don’t confuse customers with inconsistent branding. Instead, use these 10 branding tips to set your business up for success. With these tips, you can boost brand awareness, recognition, trust, and more.
As people begin to trust your brand, you can retain long-time, loyal customers.
Need help with your branding strategy? That’s what we’re here for.
Contact our team today to get started.