27 Aug ‘19
9 Reasons You Should Outsource SEO Work to an Agency
27 Aug ‘19
In: Search Engine Optimization (SEO), / By: Ripe Media
Are you striving to improve your SEO results? You’re not the only one. 61% of marketers say improving their SEO and growing their organic presence is their top inbound marketing priority.
In order to achieve SEO success, you must have a powerful strategy. But face it, you’re likely not an SEO professional. How can you expect to rise in the search engine ranks and beat your competitors if you have no SEO knowledge?
This is when an SEO agency comes in. A firm can craft a powerful SEO strategy that can boost your digital presence and improve your website traffic.
Still not convinced? Here are 9 reasons to outsource SEO.
1. An SEO Agency Will Help You Rank Higher in Google
This should be an obvious reason, but it’s essential enough to put it at the top of our list.
SEO experts know how Google works.
They know what Google crawls, how to speak Google’s language, and what you have to do to rise above the competition on search engine results. All of this knowledge will help you rank and will ensure your rankings stay consistent.
2. You Have No SEO Knowledge
While you may know that SEO is essential to your digital marketing, you likely don’t know much else about SEO. What constitutes as a well-ranking keyword? What are backlinks? Which SEO metrics should you track?
If you can’t answer those questions, you’ll need an SEO agency. You can depend on SEO professionals to take your website and apply all essential SEO strategies that will help you rank.
Even if you know a lot about SEO, do you have time to run your own SEO campaign? You have other business priorities. An SEO agency will improve your SEO performance and you don’t have to lift a finger.
3. Your ROI Will Improve
Even if you do SEO DIY, you’ll have to spend money. You’ll need to invest in keyword research tools, link building resources, SEO analysis and metrics, and SEO auditing software.
After you invest in these resources, will you know how to use them?
This is when an SEO agency comes in. You’ll pay a monthly fee for some of the most knowledgeable SEO professionals in the business. This monthly fee will be worth it when you see your organic presence improve before your eyes.
Speaking of knowledgeable SEO professionals…
4. You’re Working With the Best in the Business
When you outsource your SEO duties, you’re only investing in the SEO experts who can take you to the top of Google searches.
Why is this important? SEO experts know how to rank your business. They know all of the necessary techniques that can drive results.
The SEO world is constantly changing. SEO experts know this and are the first to know Google updates or a new SEO trend. They will apply these new techniques to your campaign.
5. They Have Access to the Best SEO Tools
We mentioned SEO tools previously, but it’s essential to emphasize it. These tools create and implement SEO tasks, help track SEO tasks, and perform a variety of other features.
Some SEO tools are ones we all know, such as keyword research. But others are specialized, such as audience analytics and webpage insights.
Using these tools also requires training. For example, an SEO expert is trained to recognize a keyword with high search volume and low difficulty and competition.
They know how to use keyword research tools to look for these keywords and take other facts into consideration such as your location.
6. SEO Agencies May Offer Other Services
While there are specialty SEO agencies that only specialize in improving search engine rankings, many SEO agencies specialize in other services that you can utilize. These include but aren’t limited to:
- Web design and development
The best part? These services can also improve your SEO. For example, web design is a major factor in search engine rankings.
Google will penalize your website if your website has an outdated design, loads slowly, and isn’t protected with HTTPS.
7. You’re Receiving Consistent Service
SEO agencies aren’t a one-time investment. You’ll always have a reliable team who will ensure you’re constantly ranking well.
You’ll also receive the best SEO results when your strategies are continuous.
Instead of publishing one blog occasionally, you’ll be releasing regular content. Instead of implementing a new SEO strategy too late, you’re implementing that strategy before your competitors.
Your SEO agency will also regularly check your performance and will keep you updated on any completed goals and if they need to change your strategy.
8. They Will Also Work With Your Niche and Audience
While no one knows SEO better than the experts, no one knows your company better than you. Every niche has a specific audience and the best way to draw them in is by using industry insight.
In addition, every brand is also unique. Your company has a unique voice and a specific branding that your customers will always recognize.
Will your SEO agency ignore this? No! If anything, they will embrace it and will try and replicate your company’s voice and branding in all copy and content.
For best results, it is recommended you work with an SEO agency that specializes in your niche or has experience working with other businesses in your niche.
9. SEO Experts Come Up With New Ideas
Even if you can handle your own SEO, will you constantly come up with new and creative ideas for your blog and website? If not, then an SEO agency will.
An SEO agency doesn’t rely on clichés and recycled blog topics. They will find new ways to improve your content and keep you ahead of the competition.
An SEO agency will apply these new ideas to all forms of content, including written, visual, and video content.
Time to Outsource SEO
Did you try and handle your own SEO campaign?
If the results were less-than-desired, it’s time to outsource SEO. While there are many reasons to seek professional SEO help, it’s essential you choose the agency that will work with you to improve your organic reach.
This is where we come in. We handle all SEO duties as well as other digital solutions. Contact us today and see how we can help.