4 Jun ‘21
5 Ways to Boost Your Conversion Rates Quickly
4 Jun ‘21
In: Business, / By: Ripe Admin
Did you know that 68% of businesses don’t have a conversion rate optimization strategy? Without the right plan in place, companies won’t be able to convert potential customers. Customer conversion rates are already low as the average rate is 2.35%.
If you want your conversion rates to be higher than the average, this guide is for you.
Read on to learn how to boost conversion rates fast.
1. Define Goals
You can’t boost your conversion rates without having the goals of your website in mind. The goals you choose can help you decide how to measure conversions.
What action do you want visitors to take on your site? What is the value of that action for your business?
After answering these questions, you can assess the behavior of those on your site.
If you are still unsure what goals you want to accomplish, these are common conversion goals you can have on different web pages:
- Page visits
- Form submits
- Links clicked on
- Elements clicked on
- Custom conversions
Your business must create goals based on what you need to achieve. You have to really dig deep to find out where you can improve your conversation rates.
2. Collect and Analyze Data
If you want to get a real idea of the user experience on your website, you should never make assumptions or estimations. Your decisions should always bed data-driven if you want your company to succeed.
To understand the customer experience, you need to continuously track and analyze the data from your website. This will allow you to learn more about your website visitors and their preferences.
This data will help you decide where your optimization efforts should be placed. These are the data points you need to track to understand your audience:
- Traffic data
- Behavior details
- Bounce rates
- Abandonment rates
- Click-through rates
- Return customer information
- Average order values
- Customer feedback
With this data, you can create a user persona that represents those coming to your website who are more likely to make a purchase. This persona will include valuable information about the users.
From there, you will define their goals, pain points, likes, and dislikes.
The data and a user persona will allow you to run insightful tests. You’ll then be able to understand what is and is not working on your website.
3. Complete a Competitor Analysis
How does your landing page compare to the competitors in your industry? This is what you need to find out among other things to boost conversion rates.
If you want to beat your competitors at their own game, you have to understand their strengths and weaknesses. You can learn this information by completing a thorough competitor analysis.
You can use their weaknesses to show users how you compare. What are your strengths? Is the competitor’s weakness your strength?
It may seem like trivial information to figure out, but when you know, you have a better chance of gaining a competitive edge.
Another benefit of running a competitor analysis is that you’ll be able to step into the shoes of your customer. More than likely, your customers are doing their own comparison of you and the competitors to decide which is the best option for them.
Through this technique, you can figure out how to make your website more pleasing to your customers and, thus, boost conversation rates faster.
4. Optimize Website Layouts
If you’ve been focusing on the user journey for a while to boost conversion rates and still have not had any luck, you may need a bigger change.
For example, your website design could be what is holding you back. Use the data you gained in step two to alter the layout of your website pages based on what your customers like.
If their pain points occur on a specific page or bounce rates on one page are higher than the others, it is a sign you need a major change.
Are your customers opting for your competitors instead? If so, figure out how their website differs from yours. Learn exactly what sites and tools your users want to engage with.
Generally, visitors will convert more often when a site is easy to use. As humans, we don’t have a lot of patience for technology.
If the loading speed of your pages is slow or the site is too complicated, you will experience higher bounce rates than conversion rates. The right website layout is user-friendly and seamless.
The first thing your customers should see when they land on your website is what your business does. Without this knowledge, they are likely to leave almost immediately.
After understanding who you are as a business, they need to know how they can convert by buying your product or service.
5. Build Trust
Without reviews and testimonials, potential customers may not trust your business over the competitors. This leads to a decline in conversion rates.
The easiest way to build trust and boost conversions is by having real customer reviews and testimonials plastered on your website. You’ll increase your credibility this way.
If you are having a hard time getting your current customers to write good reviews, provide them with an incentive that makes them want to. Be sure to use reviews and testimonials that relate to the goals you defined in step one.
Are You Ready to Boost Your Conversion Rates?
The best way to boost your conversion rates is to follow the tips in this guide and test them for yourself. Without understanding what your customers go through during the user journey, you won’t know what is and isn’t working.
To create data-backed conversion rates, you need to test everything for yourself. Once you implement these tips, run a final scan to ensure everything is working as intended.
If you don’t have the time or skills to boost website conversion rates on your own, don’t fret! We have what it takes to bring your website to a new level. Contact us today to get started.