7 May ‘21
7 Impressive Benefits of Search Engine Marketing
7 May ‘21
In: Marketing, / By: Ripe Admin
Did you know that Google handles around 3.5 billion searches each day? These days, if you aren’t utilizing search engines to market your business, then you’re missing out on a huge amount of potential exposure.
However, exposure isn’t the only thing that comes with search engine marketing. In this article, we’ll explore some of the other benefits that come with implementing a successful SEM campaign. But first, let’s go over what search engine marketing is and why it’s important.
What Is Search Engine Marketing?
Search engine marketing involves utilizing the results from search engines to promote your websites. It does this primarily through the strategic usage of paid advertising on the search engine. Think about the ads that appear at the top of Google whenever you search for something — that’s search engine marketing.
In this way, SEM is different from other popular internet marketing strategies like search engine optimization, or SEO. SEO marketing tries to increase web traffic organically. However, search engine optimation is still an important part of any marketing strategy. Indeed, SEO and SEM are often used in tandem to increase web traffic for businesses.
Seven Benefits of Search Engine Marketing
Now that we’ve answered the questions, ‘what is SEM?’, we can dive into some of the benefits behind it. However, keep in mind that many of these benefits are contingent upon successfully using SEM tools and strategies.
As such, if you try running an SEM campaign on your own without experience, then it might be a while before you see some of these benefits. Or, you can skip the DIY phase and go with a professional whose work speaks for itself.
1. Spreads Brand Awareness
The paid ads used with search engine marketing can help your brand cut through the noise of competition. Whether it’s the headline or URL link, these types of ads can leave a lasting impression when it comes to customer’s impression of your brand.
When combined with other forms of brand awareness it can slowly or quickly put you on your target audiences’ radar. If you want some other ways to increase brand awareness for your company, then check out our guide here.
2. Fast Visibility
Creating visibility through organic SEO takes time and energy. Search engine marketing on the other hand provides almost instantaneous results. Your ad is placed in front of your potential customer as soon as they search for you. This makes it an ideal short-term strategy for quickly creating visibility for your products, service, or organization.
3. Can Target Ads Based on Location
Another big plus associated with SEM is that you can set up your ads to only target people near the vicinity of your business. This helps you filter out searchers who are too far from your location.
It also helps connect you with people in your area. Local audiences are eager to find businesses in their area. Maybe that’s why search results for ‘near me’ and ‘where to buy’ queries have grown by 200% on Google over the past two years.
4. Simple Management
Another attractive benefit of search engine marketing is simplicity. Platforms like Google Ads make it easy to both create and manage any ads that you use through the service.
For example, you can create schedules for different ads, allowing them to run or stop for however long your budget allows. This type of scheduling makes sure that you get the most out of your ads before deciding to end them.
5. Easy to Target the Audience You Want
As we mentioned, search engine marketing allows you to target users that live in a certain location near your business. However, this isn’t the only way that SEM can help put you in front of your ideal audience. Different age groups, races, and socioeconomic groups use different keyword searches.
As such, utilizing the keywords in your ads can help put you in touch with the customers more likely to engage with your brand. For example, let’s say you want your ad to target a young, Gen Z audience. You can find out what keywords they’re searching for, then target them with relevant content.
6. Increases Traffic to Your Website
The ads for your website are often the first thing that users see when they search for relevant interests. If your ad copy is effective, then this can drive traffic to your website.
This is especially helpful if you’ve been having trouble generating traffic organically through SEO. If utilized properly, the paid advertisements will help supplement traffic until you begin to generate it more naturally on your own.
7. Allows You to Measure Your Performance
Measuring the effectiveness of ad campaigns in real life is often a difficult and costly experience. They require things like surveys, focus groups, and similar metrics. Luckily SEM platforms like Google Ads give you instant access to information like top-performing keywords, impressions, and click-through rates.
This is one of the best advantages of SEM over traditional advertisements. These tools allow you to measure the performance of your ads. If you notice that one ad does better than another, then you can quickly adjust your strategy and run more effective search engine ads.
Need Some Help With Search Engine Marketing? Contact Ripe Media
We hope this article helped you learn about some of the benefits of search engine marketing. As you can see, a successful SEM campaign can bring numerous advantages to your business. However, it’s important to have someone in charge that knows what they’re doing. So how do you find this type of expert?
If you live in the California area, then look no further than Ripe Media. We’re a full-service design and marketing agency. We utilize SEM, as well as a variety of other marketing and communications strategies, to ensure that your business gets the exposure it deserves. Don’t take our word for it — contact us today and find out how Ripe Media can help your company today.