MCI (formerly Magnolia Community Initiative) of the Children’s Bureau of Southern California runs a groundbreaking social innovation program that’s uplifting L.A.’s most marginalized communities. The impact of the program is undeniable, but their branding and communications strategy had never been developed.
RIPE was brought on to do R&D and to conceptualize compelling, authentic ways to tell their unique story. The project had many stakeholders, audiences, and decision-makers to incorporate into a methodology that produced real results. It was our intentional processes and collaborative work style that created a fresh brand identity that’s supporting MCI now, and into the future.