Strategy & Execution
CourseLoop is a B2B software company with a global presence. RIPE was brought on to develop their brand identity, sharpen their messaging, and to launch a fully redesigned website. The new site served as the foundation for updating their company marketing and corporate communication materials.
We lead the CourseLoop staff in strategy development with project kick-off exercises, interactive branding workshops, competitive analysis research, and creative surveys. RIPE’s uniquely intentional, flexible, and client-centered approach resulted in a smartly positioned brand that’s supporting the company as they scale and evolve within the marketplace.