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CourseLoop Inc.

Strategy & Execution

CourseLoop is a B2B software company with a global presence. RIPE was brought on to develop their brand identity, sharpen their messaging, and to launch a fully redesigned website. The new site served as the foundation for updating their company marketing and corporate communication materials.

We lead the CourseLoop staff in strategy development with project kick-off exercises, interactive branding workshops, competitive analysis research, and creative surveys. RIPE’s uniquely intentional, flexible, and client-centered approach resulted in a smartly positioned brand that’s supporting the company as they scale and evolve within the marketplace.



“At the start of this project there were some fundamental changes to the objectives. RIPE's seamless collaboration with the client allowed us to be agile and flexible to meet their changing needs. CourseLoop's business was at a critical growth point and what was needed to get them to the next level was being revealed in real-time. My team provided invaluable support to company leaders and set them up for success. This was a genuine business partnership.”


Our Services

  • Account Management
  • Discovery/Research
  • Creative Direction & Visual Design
  • Brand Strategy & Asset Development
  • User Experience Design
  • Copywriting & Messaging
  • Marketing & Communication Materials
  • Responsive Web Design (RWD)
  • Front-End Development
  • WordPress CMS & Back-End Customization
  • HubSpot Integration