24 Jan ‘19
A New Wave of Web Design: The Top Web Design Trends of 2019
24 Jan ‘19
In: Web Design & Development, / By: Chris Simental
Did you realize that nearly 85 percent of online users skim the content they encounter on a website?
If you are looking for a way to capture the attention of the general public, then you will need to continuously optimize your website. Simply setting and forgetting your business website will lead to the inability to create quality sales leads.
When a consumer lands on your website, you want them to be impressed with what you have to offer. The best way to do this is by keeping up with the latest trends in the world of web design.
Failing to embrace web design trends will leave your website looking unappealing and outdated. The following are just some of the trends you need to start using in 2019.
Creating Appeal with Micro-Animations
Ask any small business owner and they will tell you how short the attention span of the modern consumer is. Finding ways to keep a person’s interest while pages are loading is essential. One of the best ways to do this is by incorporating micro-animations into your existing web design.
You can add these animations when a user scrolls down or tries to load another page on the site. Using animations that incorporate your logo can help you increase brand awareness.
The key to using these micro-animations is finding an experienced web designer to assist you. They will be able to offer you a wide range of animations to choose from. Updating the animations that you use on a regular basis can help you retain the interest of your audience.
Fixed Scrolling Navigation Is One of the Biggest Web Design Trends of 2019
One of the first things a user will notice about your website is the navigational aspects. If your site is particularly hard to navigate, it will usually result in users getting frustrated and leaving.
Are you looking for a way to make your site’s navigation more modern looking? If so, using fixed scroll navigation is a fantastic idea.
With fixed scroll navigation, you will make it much easier for users to move around the site without getting confused. If you are using a WordPress based site, you should have no problem finding plugins to help you change these navigational elements.
Get Your Point Across With Bold Typography
Drawing attention to important information on your website is important. The more attention you can draw to things like contact forms or testimonials, the easier it will be for you to create sales leads.
One of the biggest trends being used to create a sense of urgency on websites is bold typography. Regardless of what type of font you choose, putting it in bold lettering can be quite effective.
If you are confused about how to use this web design trend properly, consulting with professionals is a must. They will be able to pick the best parts of your website to highlight with this bold lettering.
Putting an Emphasis on Mobile Users
Most websites receive a lot of traffic from mobile users. If a mobile user has to do things like resize the images or content on your website, they will probably not stay on the site very long.
Neglecting to optimize your website for mobile users can have dire consequences. The overall cost of making your site responsive will be worth it. Having a site that caters to mobile users will help you increase customer engagement and sales leads. The longer you wait to make your site mobile-friendly, the harder it will be for you to stay competitive.
Using Video on Your Homepage is Vital
If your website is filled with nothing but text, consumers might get bored after a while. Instead of losing visitors due to a lack of entertaining website elements, you need to think about using video to your advantage.
Having videos on your homepage provides you with an opportunity to tell visitors about your company in an easy to digest way. When trying to make successful videos, you should always work off of a script.
Trying to “wing it” during the video can create lots of problems. With a video script, you will be able to stay on message the whole time. Allowing professionals to help you with the writing of this script is essential when trying to make it engaging and informative.
A Minimal Web Design Is Appealing
One of the biggest mistakes most business owners make with their website is putting too much stuff on it. If your homepage looks like a jumbled mess, you will find it hard to attract new customers.
Instead of overwhelming a new website visitor with too much information, you need to think about minimalist design. Implementing this will help you ease a new user in and provide them with helpful information about your company.
Working with an experienced web designer can help you when trying to get a minimalist website in place. Often, these professionals will be able to provide you with a number of design options. Taking your time and weighing the pros and cons of each one is essential before making a decision.
Stay Connected to Consumers with Chatbots
When a person visits your website for the first time, they may have a few questions they need to be answered. If this person is visiting the website outside of normal business hours, they will have a problem getting the information they seek.
The best way to fix this problem is by using chatbot software. With this software, you will be able to answer common questions and even provide users with information about how to contact your company. These AI-infused programs are easy to use and help you provide a higher level of customer service.
Work with an Experienced Web Designer
Are you trying to keep up with the latest web design trends? The best way to accomplish this goal is by finding an experienced and reputable web designer.
Looking for ways to update your business website? Be sure to contact us now to find out how we can help.