A Web Design Pricing Guide: This Is What You Can Expect to Pay

9 Mar ‘20

In: Web Design & Development, / By: Ripe Media

Have you been wondering how much it will cost to design a website?

Web designer pay typically starts at $60 per hour. If you are seeking a web designer for a business website, it could cost you between $5,000 and $10,000, with the average price to set-up, design, build, and create original content for a basic website starting at $6,760.

This amount also includes the maintenance of the site and training for the client. It will likely cost more for a custom website, but it’s pretty simple to figure out how much you should plan to spend.

Check out our web design pricing guide right here.

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Where Web Design Pricing Starts

The pricing page design can either go by the hour or a flat fee for the entire website. For an hourly rate, the average freelance web designer may charge about $75 per hour. This figure can vary based on a number of things.

The typical cost to design a website ranges between $27 to $60 per hour while the cost to develop the site can go up to $100 to $180 per hour.

Freelance graphic design prices can be higher than an in-house web designer since they are not receiving health insurance or other benefits that employees receive. Since freelancers have far less job security and work from contract to contract, the higher rate generally compensates them for the lack of commitment from their clients.

Before committing to a freelancer’s web design pricing, it’s fair to consider the reasons why they would charge more or less than the average $75 per hour. If you are a friend of the freelancer or own a non-profit, they may offer a lower rate. Similarly, if the project is long-term, they may also offer you a lower rate.

On the opposite end, the more pages you’re looking to have designed, the more work a designer will have to do. In these cases, they may offer you a flat rate laying out how much they’re expecting upfront. The average flat rate price for a full website is usually around $6,760 to cover the first year, according to WebFX.com.

These prices may range depending on how much experience the web designer has and what the client’s specific needs are for the website.

How Much a Web Designer Should Charge

So, how much do web designers charge?

A freelance web designer should aim to charge an hourly rate based on their cost of living and their business expenses. It’s better if they avoid charging what they made when working as a full-time employee. This should provide you with some insight on how much to expect a freelance web designer to cost you.

Web design companies will pay for overhead such as equipment, training, health insurance, software licenses, utilities, and so much more. While a freelance web designer has to set their minimum hourly rate if they want to accommodate these expenses. This is how they keep their business up and running.

If their graphic design prices go below their minimum hourly rate, it’ll set a bad precedent. You’ll start expecting this rate and causing the designer to value themselves at this rate. Even if you have less work to offer a web designer, you want to pay them well for the work that they do so that they take the time to do the job well.

The Right Hourly Rate for Web Designers

As mentioned earlier, an entry-level web designer can make between $31 to $42 per hour, with an average rate of $36 per hour.

This number typically includes all web and graphic designers, including those working in-house at agencies. A freelancer’s hourly rate can go higher because they have additional overhead expenses to consider.

You should expect freelance web designers to charge based on their skill level. That means they can charge from $30 to even $100 per hour to design your website. And this price can increase based on what your specific needs for your website are.

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How Much Web Designers May Charge Per Website

A freelance web designer may charge between $500 to well over $5,000 per website.

This flat rate will depend on the complexity and severity of the job and the designer’s experience level. The more pages you require, the more you can expect your website to cost.

If your website pages look fairly similar, a web designer can create templates that you can fill out yourself. This method can cut a lot of your costs and make the process much smoother. For example, if you want an e-commerce website, the web designer can design a template for your product pages that you can populate content for yourself.

When determining a graphic design pricing guide, don’t forget the possible web development services charges. The more work your website needs to be developed, the more hours your freelancer must put in. There are web designers who also do development work and others who outsource that job to a developer which may also bump up their hourly rate.

If your website design needs constant revisions and updates, you can expect more web development service charges.

The bulk of your charges would occur within the first year of your website. These charges can range from $500 to $1000 a year, depending on the web designer you’re working with.

Before Hiring a Web Designer

Create a clear plan of how you’d like your website to look and function so that your expectations are clear to prospective web designers.

Web design pricing will always range depending on what you’re looking for and the experience a designer has. To ensure that you’re getting the best deal, compare and contrast multiple prospects before making a final decision. Click here to download a copy of our Web Design Pricing Guide.

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