Is what people think—or their impressions—of your organization.
Brand Identity System
A guideline or methodology used as a foundation for developing visuals & communication materials.
Creates awareness that strengthens relationships, acquires new supporters/customers & generates revenue.
Target audiences are more likely to be loyal if the brand feels completely transparent
Marketers say brand awareness is the most important goal, followed by sales and lead generation
Nonprofits do brand development to better explain their work or to position their product/services
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