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Brand Strategy and Positioning

Branding is so much more than a logo and a website. Proper branding changes perceptions, elevates reputations, and creates better outcomes like increased revenue, increased audience engagement, and getting more done with less. What you perceive your brand to be should match that of your audience and everyone at your organization. If it doesn’t, see how Ripe has transformed other organizations through personalized and comprehensive branding strategies.

Brand Audits & Assessments

To know the best path to get where we’re going, we need to fully understand where we are. We establish a baseline by assessing your current branding and how well it aligns with your mission and organizational strategy.

Brand Research & Workshops

Brands are a combination of identity, culture, actions, and perceptions. Through interviews, market research, and collaborative brand workshops, we help you zero in on how and where your organization is providing the greatest value.

Brand Strategy & Messaging

By clarifying brand beliefs, attributes, roles, and relationships, we help sharpen focus on why your organization matters and how it makes a difference. We then develop an actionable messaging platform that helps everyone embody your brand’s promise through their words and actions.

Logo & Identity Design

Effective communications must be built on a strong foundation. We develop Identity design systems and guidelines that visually express what your organization stands for and help you consistently communicate with clarity.


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“Ripe really understands who we are, what we do, and what impact we are capable of having in the community. I appreciate their interest and ability to wrap their arms around who we are.”


Branding, Strategy, & Positioning Services

Just some of the branding services Ripe provides:

  • Brand Strategy
  • Brand Positioning
  • Brand Guidelines
  • Nonprofit Branding
  • Campaign Development
  • Copywriting
  • Fundraising & Event Materials
  • Marketing Plan
  • Marketing Collateral
  • Logo Development