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Lux Lighting

Branding That Illuminates

Lux Lighting, a prominent cinematic lighting company with a history of illuminating the sets of blockbuster movies, sought the expertise of RIPE to establish a strong B2B brand position. The goal was to develop a compelling story that captures the essence of their unique personality and to launch a re-imagined website that supports growth while aligning with long-term business objectives.

RIPE’s brand strategy has supported their expansion into the New York and Atlanta markets. The new website serves as a central hub for daily rental, sales, & repair communications, while also playing a crucial role in fostering customer loyalty.

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THE RIPE STUFF

Our Solution

RIPE executed a tailored marketing plan that took LUX to the next level:

  • Branding Workshops: Strategic engagement with stakeholders to define the company’s brand traits, voice, and positioning with thought-provoking exercises to prepare the business for a national presence.
  • Customer & Competition Research: Developed customer profiles representing current customers, as well as prospects. We also conducted competitive benchmarking to explore opportunities within the marketplace.
  • Core Messaging: With research completed, the next step was to use our insights for copy development that incorporates storytelling components and delivers optimized results across all marketing channels.
  • Custom Website Design & Dev: The collaboration and strategy up to this point in our process is the secret to producing purposeful, award-winning design. Launching an exciting website that reflects all of our efforts creates marketing momentum and sets up companies for growth.

“RIPE conceived of a unique branding element we now call the 'LUX Chicken' that added an irreverent element to the branding. Our Discovery Phase was so creative, fun, and satisfying that it just naturally came into being. A one-of-kind company like LUX, deserves a one-of-a-kind, light bulb laying chicken! It's a brilliant brand that we built together. Cheers to LUX! 🐔🎉”

- HEATHER RICHMAN, CREATIVE@RIPE -
THE RIPE STUFF

Our Results

All the goals in the project charter were met and improvements were seen across the board for LUX:

  • Brand Awareness: With a solid national brand identity in place, the business owners have been able to more easily establish new partnerships, connect with customers, attract/retain employees, and to be adaptive within a changing industry.
  • Product Knowledge: The product catalogue contains detailed information that facilitates sales discussions and further solidifies LUX as an industry expert.
  • Increased Traffic: By incorporating SEO-rich content, intuitive UX design, and clear CTA’s – the revamped website has increased its traffic, serving as a vital marketing and sales tool for the business.
THE RIPE STUFF

Our Services

RIPE provided the below services to LUX:

  • Account Management
  • Brand Strategy Development
  • Copywriting
  • Core Messaging
  • IA/UX
  • Press Releases
  • Qualitative Research
  • Social Media Strategy
  • Technical Consulting
  • Visual Design
  • Website Design, Development & Maintenance