Crystal Stairs
Elevating Child Care
For over four decades, Crystal Stairs has been a lifeline for South Los Angeles families and is the largest child care provider in the area. RIPE was brought in to elevate their brand and revamp the website. Through research and strategic workshops, we crafted a truly inspiring brand story that serves as an extensible foundation for the organization’s messaging.
The new website not only tells their story effectively, but also streamlines fundraising efforts, ensures scalability, and offers an intuitive user experience. This digital platform is a centralized hub for all communications and furthers Crystal Stairs’ mission to improve child care across California.
VIEW SITE
THE RIPE STUFF
Our Solution
RIPE executed a strategic roadmap that took Crystal Stairs to the next level and beyond:
- Branding Workshops: Active engagement with staff and executive team to define the organization’s brand traits, voice, and positioning with thought-provoking exercises that produce valuable inputs for strategy.
- Audience & Reputation Discovery: Developed customer profiles representing a wide variety of audiences and program offerings. In-depth interviews with key stakeholders that was compiled in to insightful reports.
- Core Messaging: We used our insights from the research to develop content that incorporates storytelling components and delivers optimized results across all marketing channels.
- Custom Website Design & Dev: The collaboration and strategy up to this point is the secret to producing thoughtful, award-winning design. Launching a custom website that exudes your mission, vision, and story helps organizations stand out, operate more efficiently, and increase capacity.
“We were so happy to finally get to work with Crystal Stairs. Issac and Ileana were a dream to work with and their thoughtful collaboration helped us implement the best process for their organization. The branding sessions were really interesting and served as the fuel for our creative approach. The positive impact of the programs and services on peoples' lives is deeply meaningful. We were able to tell those stories and elevate the brand via an award-winning website.”
- HEATHER RICHMAN, CREATIVE@RIPE -
THE RIPE STUFF
Our Results
All the goals in the project charter were met and improvements were seen across the board for Crystal Stairs:
- Brand Execution: With minimal branding guidelines, RIPE was able to evolve and expand upon the brand identity. We created new branded elements, a modern aesthetic, incorporated bench-marking research, and pushed the envelope for how the NPO’s brand can be expressed.
- User Experience: A key ROI measurement was to vastly improve the user experience and content organization. In particular, to clearly display the many programs and services while also delineating their relationship to each other.
- Increased Traffic: By incorporating SEO-rich content, intuitive UX design, and clear CTA’s – the revamped website has increased traffic by making it user friendly for parents to find child care and to participate in programs.
THE RIPE STUFF
Our Services
RIPE provided the below services:
- Account Management
- Branding Workshops
- Copywriting
- Core Messaging
- IA/UX
- Qualitative Research
- Surveys
- Technical Consulting
- Visual Design
- Website Design, Development, & Maintenance
