Your Mission Deserves to Be Found
Google’s AI just pushed millions of websites into the background. Let’s make sure yours isn’t one of them!
Google Just Changed How People Find Information. Again.
AI Overviews are replacing traditional search results
Local visibility is shifting away from just Google Maps
Content now needs to be selected by AI to be seen
Nonprofits risk being pushed out by better-optimized orgs and paid placements
Google’s new AI Mode summarizes information right on the results page, often before users see a single link. If your content isn’t structured to be pulled into those summaries, your programs, services, and impact may never reach the people who need them most.
AI Mode demo provided by Google.
How We Can Help
We’ve worked with mission-driven organizations for over 20 years and we’ve already helped some of them adapt their websites and content to show up in AI-powered search results.
At the core of our process is our 15-point AI Visibility Checklist—a structured framework that scores and evaluates your content across the three areas that matter most:
- Clarity & Structure
- Relevance & Value
- AI Readiness & Technical
We review your site and content to deliver a score across all 15 points, along with clear recommendations that show where you’re doing well—and exactly what to improve.
We'll implement these recommnedations across your content and provide a strategic roadmap that helps you continue to rank well in AI answers, local discovery, and topic-driven search.
Real Results
Better visibility for your mission
AI-generated answers across search engines and chat-based tools—not just traditional results
Higher engagement
through clearer language and strategic internal linking that guides visitors to key pages
More local traffic and referrals
through content tailored to boost location-based search visibility and trust
Improved voice search discoverability
by structuring content to answer spoken queries naturally
Stronger presence in AI answer engines
with content crafted for tools like ChatGPT, Gemini, and Google’s AI
Enhanced content clarity for algorithms
using structured data and schema markup to increase selection for featured results
The charts below show how our clients have gained visibility across AI search platforms over time. Each chart represents a specific prompt we’ve been monitoring—questions that reflect how real users search for these services.
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Visibility reflects how frequently Pathways appears in AI-generated answers
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Presence indicates how clearly our name or website is mentioned within those answers
By optimizing content for AI and voice-based discovery, we’ve steadily increased both visibility and presence, helping more families and community members find the resources they need.
What People Say
“After RIPE's update, we saw a jump in traffic from Google—especially for the programs we most wanted to highlight. They've helped us reach new families and better communicate our mission.”
“We didn’t know our content was being missed by Google’s AI until RIPE showed us. They helped us update just a few key pages and we’re now showing up in the AI overview answers.”
“It’s rare to find a team that gets both tech and mission. RIPE helped us modernize our website without losing our voice. The results have been overwhelming positive with our board and constituents.”
Sample nonprofit clients.
Flexible Pricing
We offer a tiered approach to match your needs and budget. Every plan includes real, human-led review and improvement—not just an automated audit.
Starter
$495 . 00
(one-time)
- AI visibility audit and report
- Optimization and restructuring of up to 3 key pages
- Recommendations for optimizing future content
Essential
$1500 . 00
(one time)
- Everything in the Starter plan, plus:
- Optimization and restructuring of up to 20 pages
- Updated meta tags, schema, headlines, and FAQs
- Google Business Profile optimization
Ongoing Support
$400 . 00
/month (3-month minimum)
- Everything in the Essential plan, plus:
- Monthly content creation aligned with search trends
- 1-2 new in-depth articles every month
- Continuous analytics + visibility monitoring
Need something custom or pro bono? Reach out—we’re happy to discuss.
Let’s Make Sure Your Mission Stays Visible
Whether you serve families, students, or communities in crisis—the more people can find you, the more they can benefit from your work. Enter your information below and we'll send you an assessment right away.
About Ripe Media
RIPE Media is a creative agency based in Los Angeles with over 20 years of experience helping mission-driven organizations grow their reach, sharpen their message, and amplify their impact.
We’ve partnered with local nonprofits, national programs, and B2B teams to design websites, develop content, and build digital strategies that work—online and in the real world.
We don’t just follow trends. We track what actually moves the needle. And right now, that means helping organizations like yours adapt to Google’s new AI-powered search experience—before it leaves you behind.
We’re keeping it personal. Just a handful of nonprofit orgs at a time, so you get our full attention.
Frequently Asked Questions
What does an AI-powered content audit involve?
An AI-powered content audit reviews your website pages for clarity, SEO performance, readability, and engagement. It identifies gaps, suggests improvements, and ensures your content aligns with your audience’s needs and search intent.
How can this service help our nonprofit get found online?
This service improves your nonprofit’s visibility in both traditional and AI-generated search results by optimizing pages for relevance, clarity, and search behavior—making your content easier to find and more likely to rank.
What types of content do you audit?
We typically audit pages like About, Mission, Programs, and Blog posts—any content that tells your story, shares your impact, or supports your visibility. If it can attract visitors or explain your work, it’s in scope.
Do I need technical knowledge to use this service?
No technical skills are needed. You just share your website URL, review the AI-generated insights we prepare, and approve or edit before we finalize. It’s simple, guided, and built for non-technical users.
What makes this different from DIY tools or AI blog writers?
Unlike DIY tools, we combine our nonprofit experience with AI to deliver meaningful, custom recommendations and content—not generic fluff. And unline AI writers, we improve the quality of your pages with the power of cutting edge SEO strategy.
How long does it take to see results?
Most clients see improved search visibility and engagement within a few weeks, especially when paired with consistent updates. While SEO isn’t instant, well-optimized pages often start ranking sooner than you’d expect.
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