Marketing can be broken down into two basic categories: outbound and inbound. Outbound marketing includes traditional advertising methods such as TV or print ads. Inbound marketing, on the other hand, relies on activities that simply make your business more visible and attractive — so that customers come to you. Online, inbound marketing is usually comprised of a diversified content marketing effort that both earns the attention of people browsing online and contributes to search engine optimization.
SEO can be a confusing topic, but understanding how SEO ties into content marketing can give your business a huge boost. Essentially, creating unique and interesting content contributes to SEO in at least two ways. First of all, having regularly updated content on your website makes it more attractive based on the algorithms Google and other search engines use to determine site rankings. By using the right keywords (based on some specialized research tools), we can work to help your site rank better on certain search terms, getting better visibility for your website.
Creating high-quality content contributes to SEO in another major way, too, because people like to share interesting content across the web. Each time someone shares your content on another website, it creates something called a “backlink” to your website. Each backlink that comes from a reputable website tells the ranking algorithms that your site is trustworthy and should be displayed higher in the search rankings. And considering that most businesses — probably yours included — depend on web traffic for leads, getting those higher rankings will support your overall success.
If you’re looking for SEO online marketing Los Angeles can be an overwhelming place to start due to the sheer number of companies offering these services. What sets Ripe apart from other companies offering SEO services, however, is that we are always looking for ways to integrate new technology into your overall brand image and marketing plan; SEO is an important part of building your site traffic, but we’ll also make sure you’re set up to convert site visitors into customers.
Contact Ripe today to discuss how we can make your SEO and Online Marketing efforts a success.