4 Oct ‘17
Case Study: Marketing Collateral for Non-Profit Branding
4 Oct ‘17
In: Branding & Visual Design, Case Study, Content Management Systems (CMS), Los Angeles, Marketing, Responsive Web Design (RWD), Technology, User Experience Design, / By: Chris Simental
(provided by clutch.co)
As part of brand alignment efforts, Ripe Media designed an annual report and WordPress website. The team also provided a digital marketing strategy, and they continue to offer guidance and marketing collateral.
Ripe Media’s work has resulted in significant growth on social media, and initial responses to the newly launched websites are overwhelmingly positive. The team sets realistic expectations with regards to the timeline, and they remain transparent about every project.
Introduce your business and what you do there.
I am the executive director of The Gabriella Foundation. We provide high-quality dance training for low-income youth, ages 4–19, in inner-city Los Angeles.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ripe Media?
Our organization lacked a marketing presence, a website and branded collateral. The board of directors determined that one focus of the strategic plan would be to strengthen the marketing presence.
What was the scope of their involvement?
Our initial agreement with Ripe Media included social media strategy, nonprofit branding refinement and the website.
From there, they designed our first annual report, which came out in November 2016, and we still use it. They designed our website from scratch on WordPress which just launched in July, and are now designing collateral for us on an as-needed basis. They produced the collateral for our gala, which was a major fundraising event for us. They created banners, as well as mastheads for our social media. They have written a digital marketing strategy for us, and we are now in the process of working with them on our fall fundraising campaigns and a general brochure.
Ripe Media also wrote a digital marketing strategy that we are currently implementing, and they work with our staff person who manages our social media accounts on Twitter, Facebook, YouTube, and Instagram. They currently provide monthly guidance on strategy and content to our in-house team. They will be helping us with messaging for our development plan.
How did you come to work with Ripe Media?
We sent an RFP to a variety of marketing firms, and Ripe Media responded. We chose Ripe based on a variety of reasons: their response answered what we asked for, their rates were very reasonable, and when we met them in person, we felt synergy as a team. They understood who we are as an organization and what we needed to do.
What is the status of this engagement?
We started working together in January 2016, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our social media presence has catapulted. We are focusing on it more according to our strategy put into place by Ripe, and we receive regular guidance from them.
Our website just launched about one month ago so we are still seeing the impact of that, but overall the response we have received is that people are enamored with it. It has a lovely look and feel, it brings people into the dance studio, and it helps them to experience our work without them being here.
The end of year report that they put together helped us to exceed our individual giving goal for the year, and people comment on its vibrancy and excellent quality and how it brings them closer to the work we are doing.
How did Ripe Media perform from a project management standpoint?
They are very good. I work with one project manager. They use GatherContent and a program tracker that have been very helpful. They give us a very useful calendar of the various steps and deadlines along the way, and they make adjustments if needed. Deadlines have been met, the quality has been very good, and the communication has been excellent.
What did you find most impressive about them?
Overall, they really understand who we are, what we do, and what impact we are capable of having in the community. I appreciate their interest and ability to wrap their arms around who we are and propose solutions accordingly.
Are there any areas they could improve?
No, we haven’t had any challenges.